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2010 Calendar
Local
and Regional Events
Horse Trials Demographics
Source: USEF
• 85% are women
• 63% are married
• A majority are between 34-54 years of age
• 66% have a college degree or better
• 56% are employed full-time
• 80% make or directly influence purchasing decisions at work
• 38% have a net worth of over $500,000
• Nearly half have an annual income of over $100,000
• 40% live on a farm; 66% of those are ten acres or more
• 63% have traded stocks, bonds or mutual funds in the last year
• The market value of the average home is $594,000
• 22% own 2 or more homes
• On average, they spend 30 nights per year in a hotel and rent vehicles
four times per year
• They own three vehicles; 53% own a pick-up truck
• 94% own a pet besides a horse or pony.
• Has been active in equestrian sports for 22 years
• Competes at least six times per year
• Owns two or more horses, with a quarter owning five or more
• The average value of all horses owned per household is $87,000
• 48% consider themselves advanced riders
• 62% trailer their own horses to competitions
(Okay, so how many of these people live in Wyoming?)
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Powder
Basin Equestrian Association